When it comes to social media there are four types of humans in this world- the consumer, the non-believer, the uninformed optimist, and the social media guru. I am sure you had images come to mind as you read through those examples. Today we will dig deeper in identifying each type and more importantly, put you in your box, lol. Yes we will be judging you today.
Let's begin with the consumer. This is the person that gets hit with confusion when they hear that social media is a billion dollar industry, but they acquired the app and all of their social media accounts for FREE. How can something be worth so much when you pay nothing? The truth is, in the words of Gary Vaynerchuk in his newly release book, "Day Trading Attention," "we are in an era of trading our attention for money". The easiest visual representation to compare this to is when people went from listening to the radio for information to newspapers and then to television. The advertising and marketing pivot is the exact same, however, the entry to market and price is so much cheaper than mass printing and television commercials.
Next on the list is the non-believers, LOL (your parents). JK LOL :) Seriously the non-believers are easily identifiable. You will hear things like "These kids these days are always on that cell phone... life was better when we could play outside". Yeah... those people. There is nothing wrong with them, -they are just slow to change and they lived a life that was fruitful prior to this new generation of advancement which honestly couldn't make their lives any better than it has been to this point. They found peace in family and not publicly comparing their lives to others through FOMO (fear of missing out) because they can only see, or shall I say only saw what was in front of them.
Here comes the brideeeee big... I mean here comes the uninformed optimistic peeps. They have no clue how to make a reel, sponsored ad, or a pixel... but they do know "I need to get on social media, its the future, you can make a ton of money on the internet now days". Sadly they have no clue how. But they do believe! On a short tangent, these are our clients :-D. I am only kidding, I mean I'm not but our clients are far more educated on the topic, I just don't want you to be bored in this short read... so let me do my thing. On a serious note, people see the final product to social media marketing, they see the happy customers or may even be a happy customer themselves, but they can't quite wrap their arms around the processes to get to the end goal. So they are uninformed but they are true believers of this growing industry.
Last but not least...... Tai Lopez... I mean the social media guru's. Surprisingly I am sure you have seen it or hear these people speak on social media. They are harmless. Everything they share is true and correct, they have made tons of money from social media, they are not running a scam. The reason you feel disconnect is because they sell you a dream with the facts they spit. Financial freedom is such a powerful statement when selling their courses but again it is no scam. Everything they offer you can find online, but they organize it, make sense of it, and have some input on what worked or did not work in their personal lives. You may not be working with the rich guy you see in their video but their team is just as educated and focused.
In conclusion, social media just like women, they run the world! Good luck on all your endeavors! If you need us see our "book online" section on the home page so we can get a call scheduled to help you with all your media needs!
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